Skoda

A digital concept for Skoda’s new brand positioning - “Driven by Something Different”

ROLE

Lead UI Designer

Agency

IBM iX

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Skoda quote

For this concept we’ve looked at how we could use a more experiential filter mechanism by having a configurator-style car as the decision tool. By exploring the car and fitting features you like you subsequently filter the results. Our research showed some demographics preferred to be able to explore cars in detail during their shopping experience.

Skoda quote

For this concept we’ve looked at how we could use a more experiential filter mechanism by having a configurator-style car as the decision tool. By exploring the car and fitting features you like you subsequently filter the results. Our research showed some demographics preferred to be able to explore cars in detail during their shopping experience.

For this concept we’ve looked at how we could use a more experiential filter mechanism by having a configurator-style car as the decision tool. By exploring the car and fitting features you like you subsequently filter the results. Our research showed some demographics preferred to be able to explore cars in detail during their shopping experience.

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Skoda video

Skoda video