FIFA Quote
FIFA manages multiple global tournaments, each with unique branding, but the web and mobile experiences lacked consistency, making it hard to distinguish between competitions. A unified design system was essential to ensure a seamless, scalable, and recognizable digital experience while preserving each tournament’s identity.
FIFA Quote
FIFA manages multiple global tournaments, each with unique branding, but the web and mobile experiences lacked consistency, making it hard to distinguish between competitions. A unified design system was essential to ensure a seamless, scalable, and recognizable digital experience while preserving each tournament’s identity.
FIFA manages multiple global tournaments, each with unique branding, but the web and mobile experiences lacked consistency, making it hard to distinguish between competitions. A unified design system was essential to ensure a seamless, scalable, and recognizable digital experience while preserving each tournament’s identity.
FIFA 1
FIFA 1
The Problem & Challenges
FIFA’s web and mobile platforms relied on overused UI patterns, making all tournaments feel the same and lacking distinct tournament identities. Scalability was a challenge, as updating designs across multiple platforms required time-consuming manual adjustments. Additionally, the absence of a centralized design system led to inefficient handoff and implementation, causing redundant work for designers and developers.
The Problem & Challenges
FIFA’s web and mobile platforms relied on overused UI patterns, making all tournaments feel the same and lacking distinct tournament identities. Scalability was a challenge, as updating designs across multiple platforms required time-consuming manual adjustments. Additionally, the absence of a centralized design system led to inefficient handoff and implementation, causing redundant work for designers and developers.
FIFA’s web and mobile platforms relied on overused UI patterns, making all tournaments feel the same and lacking distinct tournament identities. Scalability was a challenge, as updating designs across multiple platforms required time-consuming manual adjustments. Additionally, the absence of a centralized design system led to inefficient handoff and implementation, causing redundant work for designers and developers.
The Solution
The solution was to introduce a design system powered by tokens and variables. Design tokens store values for colors, typography, and spacing, ensuring a single source of truth. Variables allow for dynamic customization—adapting elements based on competition branding.
The Solution
The solution was to introduce a design system powered by tokens and variables. Design tokens store values for colors, typography, and spacing, ensuring a single source of truth. Variables allow for dynamic customization—adapting elements based on competition branding.
The solution was to introduce a design system powered by tokens and variables. Design tokens store values for colors, typography, and spacing, ensuring a single source of truth. Variables allow for dynamic customization—adapting elements based on competition branding.
Tournament Branding Tiers
FIFA’s tournaments were structured into branding tiers to balance uniqueness and consistency. Tier 1 tournaments like the World Cup featured a full brand identity, including logos, colours, and typography, while Tier 2 tournaments had logo and colour adaptations within FIFA’s framework. This approach ensured scalability, efficiency, and a cohesive digital experience across all competitions.
Tournament Branding Tiers
FIFA’s tournaments were structured into branding tiers to balance uniqueness and consistency. Tier 1 tournaments like the World Cup featured a full brand identity, including logos, colours, and typography, while Tier 2 tournaments had logo and colour adaptations within FIFA’s framework. This approach ensured scalability, efficiency, and a cohesive digital experience across all competitions.
FIFA’s tournaments were structured into branding tiers to balance uniqueness and consistency. Tier 1 tournaments like the World Cup featured a full brand identity, including logos, colours, and typography, while Tier 2 tournaments had logo and colour adaptations within FIFA’s framework. This approach ensured scalability, efficiency, and a cohesive digital experience across all competitions.
Match Cards
Match Cards
Groups
Groups
Visualizing the Tiered Approach
By implementing this tiered design system, FIFA’s tournaments now have distinct identities while maintaining a cohesive digital presence. Tier 1 tournaments feature a full brand experience with unique typography, colors, and layouts, while Tier 2 tournaments leverage a shared UI framework with minimal yet effective customization. This ensures each tournament feels unique while remaining part of the FIFA family.
Visualizing the Tiered Approach
By implementing this tiered design system, FIFA’s tournaments now have distinct identities while maintaining a cohesive digital presence. Tier 1 tournaments feature a full brand experience with unique typography, colors, and layouts, while Tier 2 tournaments leverage a shared UI framework with minimal yet effective customization. This ensures each tournament feels unique while remaining part of the FIFA family.
By implementing this tiered design system, FIFA’s tournaments now have distinct identities while maintaining a cohesive digital presence. Tier 1 tournaments feature a full brand experience with unique typography, colors, and layouts, while Tier 2 tournaments leverage a shared UI framework with minimal yet effective customization. This ensures each tournament feels unique while remaining part of the FIFA family.
FIFA Dual 1
FIFA Dual 1
FIFA Dual 2
FIFA Dual 2
Impact
The tiered design system significantly improved FIFA’s digital efficiency and scalability. Faster design iterations were achieved through tokens and variables, allowing quick adaptations with minimal manual effort. A cohesive brand experience ensured that, while each tournament maintained its unique identity, it still felt unified under the FIFA brand. Lastly, efficient updates enabled seamless global or tournament-specific changes without disrupting the overall system, enhancing both flexibility and consistency.
Impact
The tiered design system significantly improved FIFA’s digital efficiency and scalability. Faster design iterations were achieved through tokens and variables, allowing quick adaptations with minimal manual effort. A cohesive brand experience ensured that, while each tournament maintained its unique identity, it still felt unified under the FIFA brand. Lastly, efficient updates enabled seamless global or tournament-specific changes without disrupting the overall system, enhancing both flexibility and consistency.
The tiered design system significantly improved FIFA’s digital efficiency and scalability. Faster design iterations were achieved through tokens and variables, allowing quick adaptations with minimal manual effort. A cohesive brand experience ensured that, while each tournament maintained its unique identity, it still felt unified under the FIFA brand. Lastly, efficient updates enabled seamless global or tournament-specific changes without disrupting the overall system, enhancing both flexibility and consistency.