Hakkasan

A digital re-brand of Hakkasan; a leader in modern luxury, a purveyor of quality with an unwavering pursuit of excellence and craftsmanship.

Role

Lead Visual Designer

Agency

DARE

Visit

hakkasan.com

The goal was to improve the experience and increase the effectiveness of Hakkasan’s digital estate to take it to the forefront of the hospitality industry.

Offline to Online

How can a website truly convey the experience of luxury? Luxury is, after all, sensory; it's not just the visual aesthetics, it encompasses the touch, feel and smell.
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A visit to a luxury establishment like Hakkasan is a pleasure and a moment to remember - Our goal was to bring that experience online to help recreate those sensations.

Responsive design

A fluid and flexible layout that offers an optimized browsing experience.