A digital concept for Skoda’s new brand positioning - “Driven by Something Different”.
Role
Lead Visual Designer
Agency
IBM iX
Lifestyle lead photography with slightly offset filter layout which fits inline with the new brand positioning. The style of the pages is reminiscent of editorial and draws the eye through the page narrative using colour and form.
Using a more experiential filter mechanism by having a configurator-style car as the decision tool. Our research showed some demographics preferred to be able to explore cars in detail during their shopping experience.
