During UEFA Euro 2016, Nike raised the stakes and set the bench higher by unveiling the Palais of Speed. Helping the sports giant transform Paris’s iconic Palais de Tokyo into a Mercurial hub that celebrated the science of speed.
Role
Senior Visual Designer
Agency
DARE
“Faster Than” – challenged visitors to race against their favourite footballers and beat their sprint time.
The impact
The takeaway was a shareable 15-second piece of footage of the participant’s sprint overlaid with data and animation. This was shared more than 6,000 times across social media.
